Department of Leisure & Recreation, NFU

1. “An Analysis of Tourism Website Usage Behavior,” 2024 26th Conference on Leisure, Recreation, and Tourism and International Forum, Nantou, Taiwan, 2024
2. “A Study on the Attractiveness of Rail-Bike Package Tours,” 22nd Landscape Architecture Academic Conference, Taipei, Taiwan, 2024
3. “A Study on the Implementation Effectiveness of Rural Regeneration Plans in Yunlin County,” 2022 Conference on Leisure, Recreation, and Tourism and International Forum, Outdoor Recreation Society of the Republic of China, Huwei, Taiwan, 2022
4. “A Comparison of Technologies for Interpreting Tourism Image Photos Using Artificial Intelligence,” 2020 22nd Conference on Leisure, Recreation, and Tourism, Taipei, Taiwan, 2020
5. “A Study on Preferences for Office Space Plant Greening and Its Relationship with Feng Shui,” 18th Landscape Architecture Academic Conference, Taichung, Taiwan, 2020
6. “A Survey on the Leisure Needs of the Elderly,” 18th Landscape Architecture Academic Conference, Taichung, Taiwan, 2020
7. “Using Children’s Drawings to Assist in Children’s Park Design – A Case Study of the HSR Huwei Special District,” 18th Landscape Architecture Academic Conference, Taichung, Taiwan, 2020
8. “Using Eye-Tracking to Explore Layout Design of Promotional Materials – A Case Study of Friendly Agriculture,” 18th Landscape Architecture Academic Conference, Taichung, Taiwan, 2020
9. “A Study and Analysis of After-School Time Allocation among Junior High School Students,” 2019 21st Conference on Leisure, Recreation, and Tourism and International Forum, Taichung, Taiwan, 2019
10. “A Study on User Affordance Behavior under Different Types of Seating,” 2019 17th Landscape Architecture Academic Conference and Annual Meeting, National Taiwan University, Taipei, Taiwan, 2019
11. “A Study on Users’ Choice of Park Seating Types under Different Situations,” 2018 20th Conference on Leisure, Recreation, and Tourism and International Forum, Taipei, Taiwan, 2018
12. “Development of Outdoor Recreational Seating Using Domestic Decayed Wood – A Case Study of ‘The Flow of Decayed Wood’,” Chinese Forest Products Association Academic Conference, National Chung Hsing University, Taipei, Taiwan, 2017
13. “Dialogue between People and Park Design,” 2017 Landscape and Recreation Academic Forum, National Taiwan University, Taipei, Taiwan, 2017
14. “A Study on the Relationship between Place Attachment and Perceived Impacts of Tourism Development – A Case Study of Kinmen,” 15th Landscape Architecture Academic Conference, Taipei, Taiwan, 2017
15. “Using GPS Tracking Systems to Explore Tourist Route Choices – A Case Study of Taichung Park,” 2017 19th Conference on Leisure, Recreation, and Tourism, Chiayi, Taiwan, 2017
16. “Applying GPS Tracking Devices to Explore the Tourism Attractiveness of Anping Harbor National Historical Park,” 14th Landscape Architecture Academic Conference, Taipei, Taiwan, 2016
17. “Applying GPS Tracking Devices to Explore the Tourism Attractiveness of Anping Harbor National Historical Park,” 13th Landscape Architecture Academic Conference, Taipei, Taiwan, 2015
18. “Using Participant Observation to Explore Tourist Behavior in Cultural Tourism,” 12th Landscape Architecture Academic Conference, Taipei, Taiwan, 2014
19. “Exploring Differences in Tourist Cognition, Motivation, and Behavior in Cultural Tourism,” 2014 16th Conference on Leisure, Recreation, and Tourism, Taipei, Taiwan, 2014
20. “A Study on Tolerance of Bicycle Recreation Conflict and Coping Behavior – A Case Study of the West Harbor Bikeway in Kaohsiung,” 11th Landscape Architecture Academic Conference, Taipei, Taiwan, 2013
21. “Using Dynamic Simulation Videos to Explore Bicycle Recreation Conflict Tolerance and Coping Behavior,” Taiwan Institute of Landscape Architects Conference, Taipei, Taiwan, 2013
22. “A Study on the Evaluation Framework of Tourism and Recreation Value of Agricultural Cultural Landscapes,” Taiwan Institute of Landscape Architects Conference, Taipei, Taiwan, 2012
23. “A Study on the Evaluation Framework of Tourism and Recreation Value of Agricultural Cultural Landscapes,” 10th Landscape Architecture Academic Conference, Taiwan, 2012
24. “A Study on Constraints of Educational Leisure Activities – A Case Study of Museum Visitors,” 13th Conference on Leisure, Recreation, and Tourism, Taiwan, 2011
25. “A Preliminary Study on the Perceived Value of Cultural Landscapes,” 8th Landscape Architecture Academic Conference, Taipei, Taiwan, 2010
26. “A Preliminary Study on the Perceived Value of Industrial Cultural Heritage Landscapes,” 8th Landscape Architecture Academic Conference, Taipei, Taiwan, 2010
27. “A Study on the Key Success Factors of Coffee Tourism in Taiwan,” 12th Conference on Leisure, Recreation, and Tourism, Huwei, Taiwan, 2010
28. “A Study on Lifestyle Influences on University Students’ Choice of Homestays,” 12th Conference on Leisure, Recreation, and Tourism, Huwei, Taiwan, 2010
29. “A Study on the Evaluation System of Homestays in Taiwan,” 2008 10th Conference on Leisure, Recreation, and Tourism, Taipei, Taiwan, 2008
30. “A Study on Key Success Factors in Homestay Business Operations,” 9th Conference on Leisure, Recreation, and Tourism and International Forum, Taichung, Taiwan, 2007
31. “A Study on Tourism and Recreation Planning in Peripheral Areas of Scenic Spots – A Case Study of the Shuili Area of Sun Moon Lake,” Joint Academic Conference, Chiayi, Taiwan, 2007
32. Kuo, C., Hung, P., Yen, H., Yen, H. (2016, May). Study on Participation Motivation of Volunteer Traveler. 4th International Conference on Hospitality and Tourism Management, Bangkok.
33. Kuo, C., Hsu, Y., Hung, P., Li, Y., Yen, H. (2016, May). From Life Concept to Constructing Recreation Conflict and Coping Behavior Model: An Empirical Study of Taiwan and Foreign Tourists. 4th International Conference on Hospitality and Tourism Management, Bangkok.

1. “A Study on Listeners’ Preferences for Voices in Speech-Synthesized Tour Guide Devices,” Journal of Outdoor Recreation Study, 2020
2. “Design and Manufacturing of Wooden Recreational Products for Elderly Health,” Experimental Forest Research Report, College of Bioresources and Agriculture, National Taiwan University, 2020
3. “Using Real-Scene Simulation Videos to Explore Conflict Management of Urban Bicycle Lanes,” City and Planning, 2019
4. “Using GPS Spatial Trajectories to Explore Cultural Tourism Attraction in Anping,” Journal of Tourism and Leisure Studies, 2018
5. “Applying Blue-Screen Technology to Explore Dynamic Crowding Perception on Trails in Xitou Nature Education Area,” Journal of Outdoor Recreation Study, 2018
6. “Exploring Tourists’ Motivation and Behavior in Cultural Tourism Areas,” Journal of National Formosa University, 2015
7. “Exploring Tourists’ Motivation and Behavior in Cultural Tourism Areas,” Journal of National Formosa University, Vol. 32, No. 4, 2015
8. “The Effect of Perceived Value of Cultural Heritage on Willingness to Pay,” Journal of Outdoor Recreation Study, 2013
9. “A Study on the Transformation of Image in Tsou Tribal Communities – A Case Study of Dabang, Alishan,” Journal of Landscape Architecture, 2013
10. “A Study on Landscape Aesthetic Literacy among Taiwanese People,” Journal of Landscape Architecture, 2013
11. “Examining the Relationship between Willingness to Pay and Perceived Value of Cultural Heritage in Cultural Tourism,” Journal of Outdoor Recreation Study, 2013
12. “A Study on the Relationship between Tourists’ Willingness to Pay and Perceived Value of Industrial Cultural Heritage – A Case Study of the Sugar Industry Cultural Heritage Regeneration Project,” Journal of National Formosa University, 2013
13. “Exploring Key Development Factors of Industrial Cultural Heritage Regeneration from Tourists’ Perceived Value,” Journal of Landscape Architecture, 2012
14. “A Study on the Perceived Impacts of Tourism Development in Kinmen,” Journal of Outdoor Recreation Quarterly, 1994
15. “Marketing the Mid-Price Independently Owned Resort: A Case Study with Implications for Managers,” Journal of Hospitality and Leisure Marketing, 2005
16. “Marketing the Mid-Price Independently Owned Resort: A Case Study with Implications for Managers,” Journal of Quality Assurance in Hospitality & Tourism, 2004
17. “Guest Satisfaction in the U.S. Lodging Industry Using the ACSI Model as a Service Quality Scoreboard,” Journal of Quality Assurance in Hospitality & Tourism, 2003

1. Ou, S. R., Wu, Y. W., Chen, P. T., Li, Y. H., Kuo, C. J., Yen, H. H., & Li, M. R. (2017). Leisure and Recreation: A Learning Guide (Chapter 8: Needs Assessment and Analysis; Chapter 14: Recreation Marketing) (ISBN: 978-986-577-474-5). New Taipei City: Future Career Publishing Co., Ltd.
2. Huang, C. Y., Yen, H. H., Liu, D. C., & Yang, S. J. (2013). Marketing Planning Cases – Competition Examples for Marketing Experts: Cultural Marketing (ISBN: 978-986-226-916-9). Taipei City: Tingmao Publishing Co., Ltd.
3. Yen, H. H. (2005). Analytic Hierarchy Process: A Method of Qualifying the Performance Indicators of a Tourism-Based Industry. USA: Michigan State University.
4. Yen, H. H. (1994). A Study on the Perceived Impacts of Tourism Development in Kinmen. Taichung City: National Chung Hsing University.

National Science and Technology Council (NSTC) Projects

1. 113-2410-H-150-004 (2024) – “Exploring Trends in the Attractiveness of Rural Landscape Resources Using User Analysis under Big Data”
2. 112-2410-H-150-005 (2023) – “Exploring Rural Landscape Attractiveness: An Eye-Tracking Analysis of User Behavior on Social Media”
3. MOST111-2410-H-150-004 (2022) – “What Landscape and Tourism Images Do Urban and Rural Areas Present under Big Data? – An Analysis Using AI Image Recognition and Big Data”
4. MOST110-2410-H-150-010 (2021) – “What Do Instagram Photos Reveal about Scenic Areas?”
5. “Exploring Design and Layout Principles of Recreational Seating” (2016–2018), Government-funded NSTC Research Project
6. “Using GPS Tracking Systems to Construct Cultural Landscape Attraction Hierarchies and Explore Their Relationships with Brand Equity and Willingness to Pay” (2015–2016), Government-funded NSTC Research Project
7. “A Study on Dynamic Crowding Perception: Application of Blue-Screen Simulation Technology” (2011–2012), Government-funded NSTC Research Project
8. “A Study on the Evaluation Framework of Tourism and Recreation Value of Agricultural Cultural Landscapes” (2010–2011), Government-funded NSTC Research Project
9. “Construction of a Tourist Satisfaction Index in Taiwan” (2008–2009), Government-funded NSTC Research Project

Undergraduate Research Projects

1. “Preferences for Office Greenery and Its Relationship with Feng Shui” (2016–2017), NSTC Undergraduate Research Project
2. “A Study on Voice Preferences in Computer-Based Audio Guide Devices” (2015–2016), NSTC Undergraduate Research Project
3. “Tourist Behavior in Cultural Experience Activities: A Case Study of Anping Fort, Tainan” (2013–2014), NSTC Undergraduate Research Project
4. “A Study on Tolerance of Bicycle Recreation Conflict” (2012–2013), NSTC Undergraduate Research Project
5. “Analyzing the Transformation of Traditional Agriculture into Leisure Industry from Personality Traits and Key Success Factors” (2010–2011), NSTC Undergraduate Research Project
6. “A Study on Leisure Lifestyle, Involvement, and Flow Experience among Dog Owners” (2008–2009), NSTC Undergraduate Research Project

Industry–Academia Collaboration Projects

1. 2017 Yunlin County Datong Elementary School – “Talimu Cultural Park Operation and Promotion Procurement Project”
2. 2017 Micro Industry–Academia Collaboration Project
3. “No. 47 Police Station Featured Inn Revitalization Project (Three-Story Building)” (Micro Industry–Academia Project)
4. “Grandma’s Vegetable Garden – Agrarian Culture Boutique Hotel Entrepreneurship Project” (Micro Industry–Academia Project)
5. “Exploratory Activity Experience for the Visually Impaired” (Micro Industry–Academia Project)
6. Workforce Development Agency (Central Taiwan Region) – “Key Success Factors of Tourism Industry Development in Nantou Area”

Other Projects

1. 113-I-052-13 (2024) – “Comparing Learning Outcomes in Landscape Studies under Different Instructional Standards in Technical Education Systems,” Ministry of Education Project
2. 112-I-055-16 (2023) – “Teaching Practice Research Project: How to Motivate Technical Students to Adjust Learning? – Curriculum Innovation in Landscape Studies,” Ministry of Education Project
3. 111-I-050-9 (2022) – “Teaching Practice Research Project: Learning by Doing – Collaborating to Promote Rural Tourism Marketing,” Ministry of Education Project
4. 110-I-048-18 (2021) – “Teaching Practice Research Project: A Study on Leisure Activities of Rural Students during After-School Hours,” Ministry of Education Project
5. 110-I-048-18 (2021) – “Teaching Practice Research Project: A Study on Leisure Activities of Rural Students during After-School Hours,” Ministry of Education Project

Internal Funding Projects

1. “No. 47 Police Station Featured Inn Revitalization Project (Three-Story Building)” – NFU Micro Industry–Academia Grant
2. “A Study on Healing Effects of Office Spaces and Product Design” – NFU Micro Industry–Academia Grant
3. “Exploratory Activity Experience for the Visually Impaired” – NFU Micro Industry–Academia Grant
4. “Grandma’s Vegetable Garden – Agrarian Culture Boutique Hotel Entrepreneurship Project” – NFU Micro Industry–Academia Grant
5. “Using Eye-Tracking to Explore Preferences for Rural Landscapes among Urban and Rural Residents in Taiwan” – NFU Internal Grant
6. “Design of Cultural Creative Products Based on Rice Tribute Culture – A Case Study of Travel Journals” – NFU Teaching Excellence Project (2011–2012)
7. “Analyzing the Transformation of Traditional Coffee Agriculture into Leisure Industry from Personality Traits” – NFU Teaching Excellence Project (2009–2010)
8. “Planning Creative Experiential Activities in Coffee Agriculture” – NFU Teaching Excellence Project (2009–2010)
9. “Case Study on Industrial Innovation: Transformation of Traditional Wood Carving Factories into Tourism Experience DIY Facilities” – NFU Internal Grant
10. “Case Study on Industrial Innovation: Transformation of Traditional Farms into Homestays and Experiential Farms” – NFU Internal Grant

Technical Reports

1. “Enhancement Project for Local Agricultural Curriculum in Agri-Food Cultural Industry” (2016–2017), Ministry of Education Grant Project
2. “Visit Yunlin, Let’s Play!” (2016–2017), 2016 Ministry of Education Youth Community Participation Action Program
3. Workforce Development Agency (Central Taiwan Region) – “A Study and Implementation Survey on Key Success Factors of Tourism Industry Management in Nantou Area” (Government Industry–Academia Project)
4. Yen, H. H. (2011/04). “Planning for Environmental Potential and Visitor Evaluation of the Southern Taiwan Science Park Branch Surroundings”
5. “A Study on the Quality Characteristics of Domestic Coffee,” Commissioned Research Project by the Agriculture and Food Agency, Council of Agriculture

1. Taiwan Institute of Landscape Architects. “Pilot Study on the Impact of Global Warming on Environmental Changes in National Parks” (Research Report commissioned by the National Park Division, Construction and Planning Agency, Ministry of the Interior). Taipei: CPA, MOI
2. National Formosa University. “A Study on the Transformation of Traditional Wood Carving Factories into Tourism Experience DIY Facilities” (Teaching Practice Report for Industrial Innovation and Upgrade Program). Yunlin County: NFU
3. National Formosa University. “A Study on the Transformation of Traditional Farms into Homestays and Experiential Farms” (Teaching Practice Report for Industrial Innovation and Upgrade Program). Yunlin County: NFU
4. National Chung Hsing University, Department of Horticulture. “A Study on Transformation Models and Strategies for Forest Recreation Areas” (Research Report commissioned by the Forestry Bureau, Council of Agriculture). Taipei: Forestry Bureau
5. National Chung Hsing University, Department of Horticulture. “A Comparative Study on Business Models of Leisure Agriculture and Traditional Tourism Industry.” Taipei: Council of Agriculture
6. National Formosa University, Department of Leisure and Recreation Management. “Comprehensive Tourism and Recreation Planning for the Shuili Area of Sun Moon Lake National Scenic Area” (Project Report commissioned by Sun Moon Lake National Scenic Area Administration, Tourism Bureau, MOTC). Nantou County

Invited Talks

1. “Discussion and Revision of Rural Regeneration Plans – Leisure Agriculture and Industrial Revitalization,” Guike Community, Da’an District
2. “Tourism Marketing,” Chiayi County Government
3. “Discover New Agro-Tourism in Taichung,” Fengyuan
4. “Introduction to Marketing Principles,” Taichung City Government
5. “Dialogue between People and Park Design,” Department of Horticulture and Landscape Architecture, National Taiwan University
6. “Tour Itinerary Planning and Design,” Dilishuanglongtan Nan Tribe
7. “Recreation Planning and Landscape Greening,” Chailin Community, Chiayi County
8. “Introduction to Tourism and Hospitality Marketing,” Meishan Community, Chiayi County
9. “Forum on Development Issues and Strategies of Taiwan’s特色 Tourism Activities,” NTU Landscape Architecture Building, Room 101
10. “Marketing Principles,” Taichung City Government
11. “Extension of Landscape: Introduction to the Field of Leisure and Recreation,” School of Architecture, Tianjin University
12. “Cultural Landscape, Marketing, and Environmental Interpretation of Regional Tourism Routes,” Yuanlin Agricultural & Industrial Vocational High School
13. “Is Cultural Tourism Just a ‘Sugar Coating’? Exploring Issues in Cultural Tourism Development through Cases and Research,” National Taiwan University