Chih-Cheng Huang
Name Chih-Cheng Huang
Email
Office Tel No. 05-6315889
Job Title Associate Professor
Research Expertise Ecotourism, Geographic Information Systems (GIS), Leisure Resource Inventory and Planning
Education PhD, Graduate Institute of Forestry, National Chung Hsing University
Master, Graduate Institute of Forestry, National Chung Hsing University
Bachelor, Department of Forestry, National Chung Hsing University
Experience
  • Section Chief, Tourism Bureau, Department of Transportation, Taiwan Provincial Government
  • Senior Technical Specialist, Tourism Administration, Ministry of Transportation and Communications
  • Chair, Department of Leisure Industry Management, Chaoyang University of Technology
  • Adjunct Assistant Professor, Department of Tourism, Chinese Culture University and Department of Landscape Architecture, Tunghai University
  • Supervisory and Evaluation Committee Member for Scenic Areas, Tourism Bureau, Ministry of Transportation and Communications
  • Supervisory and Evaluation Committee Member for Public and Private Scenic Areas, Tourism Bureau, Ministry of Transportation and Communications
  • Convener, Sun Moon Lake Ecotourism Destination Selection Committee, Tourism Bureau
  • Supervisory and Evaluation Committee Member for Public Safety in National Parks, Construction and Planning Agency, Ministry of the Interior
  • County Affairs Advisor, Yunlin County Government
  • Chief Landscape Consultant, Yunlin County Government
  • City Affairs Advisor, Taichung City Government
  • Member, Reconstruction Promotion Committee, Taichung City Government
  • Member, Environmental Protection Advisory Committee, Taichung City Government
  • Editorial Board Member, “Journal of Kaohsiung Hospitality College,” National Kaohsiung Hospitality College
  • Editorial Board Member, “Journal of Tourism,” Nanhua University
  • Member, Tourism Promotion Task Force, Post-921 Earthquake Reconstruction Committee, Executive Yuan
Certification
  1. Examination Yuan Higher Civil Service Examination Certificate of Qualification
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Chih-Cheng Huang

Lab CMA0502、CMA0608

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2015 Industry-Academia Collaboration E-commerce Marketing Competition – Second Place

Yu Guangyou, Wang Minhui, Lin Shanjin, Lin Zhiwei, Lai Peihan

2014 Tourism Elite Cup National Travel Itinerary Design Competition and International Observation Event – National Final, Fifth Place

Wu Shengru, Ding Yuwen, Pan Weiru

2015 Young Entrepreneurs Startup Competition – Honorable Mention

Chen Zihua, Lu Dingyuan, Xie Ziya, Wu Tingxiu, Zheng Jiaying

2014 Tourism Elite Cup National Travel Itinerary Design Competition and International Observation Event – National Final, Honorable Mention

Wang Mengting, Shen Qin, Cai Peirou, Zhang Yijing

2014 First Spatial Information Science Innovation Application Competition – Spatial Information Application Development Category, Third Place

Shi Xiangting

TBSA National College Innovation Proposal Competition – Honorable Mention

Cai Haoxuan, Wu Tingyi, Jiang Jialin, Zhan Ziyou

 

  1. Huang Chih-Cheng, “Using GM(1,1) Method to Forecast the Development of Cell Phone Market in Taiwan,” WCCI2008 (2008 IEEE World Congress on Computational Intelligence), Hong Kong, 2008
  2. Huang Chih-Cheng, “Using Grey Statistic Method to Evaluate the Optimal Distribution for Strategic Resources in Medium and Small Enterprises,” SMC2008 (2008 IEEE International Conference on Systems, Man, and Cybernetics), Singapore, 2008
  3. Huang Chih-Cheng, “Applying GRM on the Decision Process of Service Quality in Medical Center,” ICIAS 2007 International Conference, Kuala Lumpur, 2007
  4. Huang Chih-Cheng, “Applying GM(h,N) Model to Analyze the Influencing Factors in Cervical Cancer Screening,” FBIT 2007 International Conference, Jeju Island, 2007
  5. Huang Chih-Cheng, “A Study on Martial Arts Participation Behavior, Leisure Constraints, and Negotiation of Constraints,” 2014 Conference on Tourism, Leisure, and Hospitality Management, Tainan, 2014
  6. Huang Chih-Cheng, “Current Status and Planning of Rural Landscapes in Yunlin,” 2009 Yunlin County Rural Cultural Space and Rural Regeneration Forum, Yunlin, 2009
  7. Huang Chih-Cheng, “A Study on the Relationship among Positive Psychological Traits, Community Participation, and Life Satisfaction of Rural Youth,” 18th Conference on Leisure, Recreation, and Tourism and International Forum, Yunlin, 2016
  8. Huang Chih-Cheng, “A Study on the Relationship between Youth Values and Willingness to Work in Rural Areas,” 2016 Conference on Tourism and Management, Chiayi, 2016
  9. Huang Chih-Cheng, “A Study on Leisure Constraints and Leisure Participation of Beauticians in Yunlin County,” 2016 Conference on Tourism and Management, Chiayi, 2016
  10. Huang Chih-Cheng, “The Research of Visitor Satisfaction and Loyalty of Checheng Timber Industry Exhibition Hall, Shuili Township, Nantou County,” 2nd International Conference on Tourism and Hospitality, Tainan, 2014
  11. Huang Chih-Cheng, “A Study on Evaluation Indicators for Rural Regeneration Communities,” 12th Cross-Strait Conference on Leisure Industry and Rural Tourism, New Taipei, 2014
  12. Huang Chih-Cheng, “A Study on Leisure Constraints and Negotiation among Martial Arts Participants,” 2014 Conference on Tourism, Leisure, and Hospitality Management, Tainan, 2014
  13. Huang Chih-Cheng, “A Study on the Relationship between Satisfaction and Loyalty of Urban Bikeway Users – A Case Study of Love River Bikeway in Kaohsiung City,” 10th Cross-Strait Conference on Leisure Industry Development, Nantou County, 2012
  14. Huang Chih-Cheng, “Organizational Trust among Community Leaders,” 2013 Joint Conference of Taiwan Society for Leisure and Recreation, Tainan, 2013
  15. Huang Chih-Cheng, “A Study on Visitor Satisfaction in Leisure Agriculture Areas – A Case Study of Sanwan, Touwu, and Shitan in Miaoli,” 2013 Conference on Green and Sport Leisure Management, Taichung, 2013
  16. Huang Chih-Cheng, “A Study on Landscape Ecological Indicators in Land Use Change – A Case Study of Agricultural Land in Yunlin County,” 2013 International Conference on Grey System Theory and Kansei Engineering (GSAKE 2013), Taichung, 2013
  17. Huang Chih-Cheng, “A Study on Perceived Value of Study Tours and Constraints among University Students – A Case Study of Students from National Formosa University and National Yunlin University of Science and Technology,” 2013 15th Conference on Leisure, Recreation, and Tourism and International Forum, Taichung, 2013
  18. Huang Chih-Cheng, “A Study on Satisfaction with Rural Regeneration Programs among Community Leaders and Residents,” 2016 Ming Chuan International Tourism Conference – Facing the Future Development, Transformation, and Challenges of the Tourism and Leisure Industry, Taipei, 2016

 

  1. Huang Chih-Cheng, “Exploring the Most Critical Interplays of Mobile Applications in Purchaser Decision and Behavior Procedures,” EI, Proceedings of the IEEE International Conference on Advanced Materials for Science and Engineering: Innovation, Science and Engineering (IEEE-ICAMSE 2016)
  2. Huang Chih-Cheng, “Inquiring the Niche Determinants of Social Media Websites in a Dynamically Mobile Hypercompetitive Communication Era,” SCI, Advances in Mechanical Engineering, USA, 2016
  3. Huang Chih-Cheng, “Application of the Innovative Model NIPA to Evaluate Service Satisfaction,” SSCI, SCIE, Sustainability, USA, 2022
  4. Huang Chih-Cheng, “The Determinants of ESG for Community LOHASism Sustainable Development Strategy,” SSCI, SCIE, Sustainability, USA, 2022
  5. Huang Chih-Cheng, “Preliminary Research on the Sustainable Determinants of Taiwanese Ecotourism with International Standards,” SCI, SCIE, International Journal of Environmental Research and Public Health, USA, 2022
  6. Huang Chih-Cheng, “Research on Assessment of Service Satisfaction by Innovation Model: Using iBike as an Example,” SCI, 2019 2nd International Workshop on Exercise Science and Sports Medicine (IWESSM 2019), Japan, 2019
  7. Huang Chih-Cheng, “An Analytical Study on Residents’ Satisfaction with Rural Rejuvenation Plans in Taiwan: Grey Relational Analysis of Grey System Theory,” EI, International Journal of Electronic Customer Relationship Management, UK, 2016
  8. Huang Chih-Cheng, “A Study on Optimizing the Riveting of Steel Balls for Hand Tools,” SCI, Advances in Computer Science Research, France, 2017
  9. Huang Chih-Cheng, “Grey Analysis: Is South Africa Worthy to be a Member of BRIC?” in Proceedings of the 2014 1st International Conference on Industrial Economics and Industrial Security, Germany, 2014 (ISBN: 978-3-662-44084-1 / 978-3-662-44085-8)
  10. Huang Chih-Cheng, “Does 4G Technology Trigger the S-Commerce Era? Evidence from the Taiwanese ICT Market,” EI, 2013 2nd International Conference on Advances in Computer Science and Engineering, USA, 2013 (ISBN: 978-1-62993-226-2)
  11. Huang Chih-Cheng, “Explore the Most Potential Supplier Selection Determinants in Modern Supply Chain Management,” SCI, Mathematical Problems in Engineering, Volume 2014, USA, 2014
  12. Huang Chih-Cheng, “The Effects of Consumers’ Incidental Emotions on Their Perception of Advertised Reference Prices,” TSSCI, Management Review, Taiwan, 2011
  13. Huang Chih-Cheng, “Application of Grey Relational Analysis to the Relationship between Community Residents’ Cognition of Cultural Heritage Preservation and Community Affiliation,” International Journal of Kansei Information, Vol. 5, No. 1, Taiwan, 2014 (ISSN 2218-399X)
  14. Huang Chih-Cheng, “Study on Combining Grey Relational Analysis and Landscape Ecological Indicators in Land Use Change – An Example of Yunlin County,” Journal of Grey System, Vol. 17, No. 1, Taiwan, 2014 (ISSN 1028-9488)
  15. Huang Chih-Cheng, “A Grey System Application in Financial Analysis – An Anatomized Case Study of Leading Enterprises in the Taiwanese Semiconductor Industry,” Journal of Grey System, Vol. 15, No. 4, Taiwan, 2012 (ISSN 1028-9488)
  16. Huang Chih-Cheng, “A Study on Penghu Residents’ Cognition of Ecotourism, Environmental Attitudes, and Participation,” Journal of Leisure, Tourism, and Sport Health, Vol. 3, No. 1, Taiwan, 2012
  17. Huang Chih-Cheng, “A Study on the Structural Relationships of Leisure Activities among Military Officers in Taiwan,” Journal of National Formosa University, 2007
  18. Huang Chih-Cheng, “A Study on Influencing Factors of Carrying Capacity from an Ecotourism Perspective – A Case Study of Sun Moon Lake National Scenic Area,” Journal of Bioscience and Leisure Industry, 2004

  1. 109-AZ-51 2020 Agricultural and Fishing Village Food and Agritourism Experience Program, Industry-Academia Collaboration Project (Other Institutions), Data Verification
  2. Ministry of Education Project 98-I-059, 2009 Ministry of Education Information Volunteer Team Project – Qiaotou DOC
  3. 2004 Construction and Planning Agency, Yushan National Park Headquarters – Study on Carrying Capacity and Management Strategies of Recreational Areas in Yushan National Park
  4. 2003 Forestry Bureau, Council of Agriculture – Study on Performance Evaluation of Ecotourism Strategic Alliances
  5. 2003 Kinmen County Government – Landscape Facilities and Environmental Improvement Plan for Agricultural, Forestry, and Animal Husbandry Institutes
  6. 2003 Taichung City Government – Development and Construction Plan for Dakeng Scenic Area Forest Park
  7. 2003 Taichung County Government – Community Planner Training Program in Taichung County
  8. 2003 Tourism Bureau, Sun Moon Lake – Geographic Database Establishment and Land Information Application Project
  9. 2003 Tourism Bureau, Sun Moon Lake – Ecotourism Destination Selection Project for National Scenic Areas
  10. 2003 Tainan County Government – Planning and Design of Botanical Nature Education Park in Tainan County
  11. 2002 Wufeng Township Office – Post-921 Earthquake Tourism Industry Promotion Series: “Fenghua Re-Cultural Art Festival” Event Plan
  12. 2002 Ministry of Education – 3rd Anniversary of the 921 Earthquake Series: “Cultural Activities in Wufeng” Implementation Plan
  13. 2002 International Cooperation and Development Fund – Palau Tourism Feasibility Study Project
  14. 2001 Tourism Bureau, Ministry of Transportation and Communications – Investigation of Natural, Cultural, and Ecological Tourism Resources and GIS Planning for Shitoushan Scenic Area
  15. 2001 Tourism Bureau, Ministry of Transportation and Communications – Plant Resource Survey and Interpretation Training Planning for Lishan Scenic Area